The best tool you have for communicating your brand identity on eBay is an HTML template for both your listings and your storefront. Ī strong brand tells shoppers “why,” but to do so on a marketplace, you have to get creative. To convert shoppers, you must make it clear why they should buy from you. In the case of eBay, that competition is 19 million other sellers. But with great opportunity comes great competition. Ebay provides entrepreneurs of all experience levels with a way to build a successful ecommerce business.
